To da moon: Emm aims to innovate on the menstrual cup
Menstrual cups (sometimes known as “moon cups”) have been around since the 1930s, and it’s been a bloody long period since we’ve seen much innovation in that category. Emm just closed a $1 million round of funding to add some smarts. To keep track of things, the company added an applicator and an application tracking feature.
We spoke to the founder of the company to find out more about her vision for the market in the near future.
” What drives me is my belief that information about your body could make a significant difference in your health outcomes. Emm’s mission is to address health and quality of life through product performance. In an interview with TechCrunch, Emm founder and CEO Jenny Button said that the combination of innovation in technology and design is magic. “My vision for the next generation in consumer health technology makes Emm the ideal person to lead. It means that my team (who help bring it to life) and me are working together to make meaningful impact in one of the most important sector in the world .”
The PS891,000 round ($1.1 million) came from a mix of angel groups and the government org Innovate UK. The round’s goal is to hire the core team and work towards broader market validation. The company is currently in beta testing and plans to launch a product next year. The company has been developing and testing its product over the past two years.
Emm wasn’t the first smart menstrual cups on the market. Most notably, Looncup took a stab at the market with a Kickstarter project back in 2015, which raised $160,000 or so, and was scheduled to ship its products in 2016. From the backer comments, it appears that the product never shipped, and the last update from the Looncup team was that the company received FDA approval in 2019. Looncup did no respond to a request for comment on this article.
” Our ultimate goal is to improve individual and collective health by generating unique bio-data. If everything goes according to plan, consumers will be able to access tools that aren’t yet available that will give them unique insight into their bodies and state of health. This means that they will be able to better manage their healthcare thanks to the next generation of wearable technology
Like most businesses, the company experienced a few wobbles in the past two years, mainly due to supply chain disruptions.
” My favorite thing about Emm is working alongside a brilliant team consisting of researchers, engineers, scientists, and designers who are equally passionate about improving health outcomes,” Button said.
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