Ticketmaster apologizes to Taylor Swift fans for ‘terrible experience’
” We feel it is our duty to everyone to provide some information about what happened. “
” We want to apologize for Taylor and all her fans, especially those who had a horrible experience trying to buy tickets. “We feel that we owe it all to everyone to share some information. “
Ticketmaster linked to a statement that seems to be the same one the company originally shared (and then deleted) on Thursday. Below is the original statement.
PREVIOUS: It’s been a rough week for Swifties.
Fans who were hoping to get tickets to Taylor Swift ”s newly announced Eras tour on Friday will not be able to. Ticketmaster announced that the tour had been canceled on Thursday. The Eras Tour has been cancelled. “
It’s unclear if a new date for general ticket sales will ever be set. This news ends a disappointing week for many fans. Tickets went on sale Tuesday for those who were part of Ticketmaster’s Verified Fan program. Within minutes, people were complaining about site problems and long waits. Some fans were waiting for over five hours.
And, just hours after that sale started, Ticketmaster announced that buyers hoping for tickets to shows on the West Coast — Los Angeles, Seattle, Las Vegas, and Santa Clara, Calif. — wouldn’t be able to start buying at 10 a.m. local venue time as planned, but instead would have to come back at 3 p.m. Additionally, the Capital One Cardholder Presale was rescheduled from Tuesday to Wednesday, and that sale only lasted a few hours before it sold out.
Midnights Taylor Swift 2022
| Credit: Beth Garrabrant
Ticketmaster issued a lengthy statement on Thursday attempting to explain the chaos, and revealing that Swift’s tour broke a Ticketmaster record, with over two million tickets sold on Tuesday, the most ever sold for an artist in a single day.
To verify fans and participate in presales, Ticketmaster required people to pre-register to “help manage high demand shows — identifying genuine humans and weeding out the bots.” By keeping bots out of the queues and avoiding crowding, wait times are shorter and sales go more smoothly. According to the company, a record 3.5 Million people pre-registered. They then sent access codes out to 1.5 million people, while everyone else was still waiting.
” Historically, using Verified Fan invite codes has been successful as we have been able to manage traffic to the site to purchase tickets,” Ticketmaster stated. “However, this time, the overwhelming number of bot attacks and fans who didn’t have invite codes drove unprecedented site traffic, leading to 3.5 billion total system requests — 4x the previous peak. “
Ticketmaster said, “It takes us about an hour for a stadium show to sell out, but we slowed some sales and pushed other people back to stabilize the system. Some fans had to wait longer for their tickets, so the tradeoff was longer queue times. ”
The company explained that based on the volume of traffic they received this week, Swift would need to perform over 900 stadium shows to meet that demand.
While it is impossible for everyone to afford tickets to these shows we know that we can improve the experience and that’s where we are focused,” the company said. Swift added two dates to her tour. She plans to play a total of 52 dates as of now in the U.S., with international tour stops still to be announced. Swift’s representative did not immediately respond when EW asked for comment.
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