Spotify considers rebranding Anchor to Spotify Creator Studio
According to a survey sent out to creators in Spotify for Podcasters, it seems that the streaming giant may be dropping the Anchor brand. Spotify acquired Anchor. $340 million A deal that included Gimlet studio, includes a free podcast hosting service. Anchor stated that it was used to create podcasts in 2020. 1 Million New podcasts account for 80% of all new shows uploaded to Spotify in that year.
The company is now considering a rebrand after Anchor has been a part of Spotify for nearly three years. The survey was sent to podcasters who claimed their show on Spotify.com for Podcasters. Spotify’s user research team shared information regarding a possible rebrand. This is still being tested with potential customers.
“Anchor and Spotify For Podcasters are now Spotify Creator Studio,” reads the sample announcement in the survey.
Podcasters can now join Spotify for Podcasters to get analytics about their show. This is even if they are using another service such as Libsyn or Podbean. Anchor hosts have access to features such as subscription monetization, video podcasts, and listeners can interact with the content.
If the survey’s rebranding was approved, Spotify for Podcasters will be rebranded as “Spotify Creator Studio Unhosted” and Anchor will be rebranded as “Spotify Creator Studio Hosted.” Both products will remain free.
Spotify’s survey of podcasters regarding this possible change shows that they are interested in the rebrand. However, that doesn’t necessarily mean it will happen.
“We at Spotify conduct a lot of surveys and tests to improve our user experience. Some of these help us to improve our user experience while others are just for learning. A Spotify spokesperson said that Spotify has no information to share about future plans.
Spotify has acquired a lot of podcasting companies over the past few years. Anchor and Gimlet. These include PodzThe podcast discovery platform, is available at www.podcastfinder.com Megaphone, a podcast ads company. Findaway has acquired four companies in recent years. Chartable, Podsights Sonantic — The company paid approximately $295 Million.
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.