ResortPass, backed by Jessica Alba and Gwyneth Paltrow, lands $26M so you can take a daycation

ResortPass, backed by Jessica Alba and Gwyneth Paltrow, lands $26M so you can take a daycation

Have you ever looked longingly at a website of a luxurious resort or hotel and thought, “Man! I wish I could stay there .”


Well, thanks to startup ResortPass, that might not be as out of reach as you might think.

The six-year-old company offers day passes to more 900 resorts and hotels around the globe. The passes allow users to access amenities such as pools and spas without the need to stay over.

ResortPass itself serves as a marketplace, teaming up users with hotels and taking a cut of each booking. As COVID-19 pandemic restrictions have eased and people are eager to make up for lost time, the company says it has seen a surge in business, with a 100% increase in gross booking volume so far in 2022 compared to 2021. It has also doubled its users.

The startup works with properties to determine prices. These prices generally reflect the quality of service and amenities offered by a hotel. For example, a day pass to access a pool can range from $25 to $100 per adult, depending on the hotel. Children pay less or get free.

ResortPass has developed SaaS software that allows hotels to provide guest access to their guests. ResortPass creates a new revenue stream for these hotels by allowing them to allow more guests per day. ResortPass claims to have brought over $1 million in new booking revenue “many” to its hotel partners. The startup claims to have teamed up more than 1.6 million guests with its partner hotels since its inception. ResortPass is free to hotels, but many hotels do subscribe to its booking management and access management software tools. This software can also give overnight guests the ability to book amenities at the hotel.

ResortPass currently operates mostly within the United States — in 35 states, including Florida, California, New York, Hawaii, Oklahoma and Arizona. But it is seeing so much traction in newly entered markets such as the Caribbean, Mexico, Puerto Rico and New York that it plans on expanding into other geographies like Europe and the Asia-Pacific. To fuel that geographic expansion, ResortPass is announcing today that it has raised $26 million in a Series B funding round co-led by Declaration Partners and 14W, bringing its total raised to $37 million. The financing was also supported by CRV, an early backer, as well as new investors like Adam Grant HTML3_ celebrity entrepreneurs Gwyneth and Jessica Alba and Brian Kelly, also known under the name The Points Guy.

Another investor was Airbnb’s syndicate AirAngels. This is understandable, as both ResortPass and Airbnb have sought to create new market out of underutilized inventory.

ResortPass, a New York-based company, today announced that Michael Wolf — who has previously worked at Supernatural, ClassPass and Lululemon — has been appointed CEO. Amanda Szabo founded ResortPass in 2016 and served as its chief executive until late in the third quarter. Szabo realized that the company would benefit from a leader who has extensive experience working with marketplaces to scale it. Moving forward, she will be an advisor.

“She was a 0-1 person,” Wolf said to TechCrunch. “I’m a one to many person. I was also impressed by the way the company had built a strong business without much capital.”

He added: “It’s genuinely the most excited I have been about a company having worked across dozens of startups.”

Geographically, in the short term, ResortPass is looking to expand “more completely” throughout the U.S. and the Caribbean.

” We’re seeing incredibly strong performances from our hotels out of the U.S.,” Wolf said to TechCrunch in a interview. “Some properties in Puerto Rico are among the top performing hotels in the entire system.”

Longer-term, ResortPass will expand overseas markets like Europe and the Asia-Pacific region as well as adding more hotel partners.

Interestingly, the majority of ResortPass’s users are locals who want to experience the amenities of hotels in their own or nearby cities. Wolf stated that “our local users have never had the chance to access the hospitality sector locally.” “They thought they had to get on a plane to enjoy those sorts of amenities.”

Travelers who stay at an Airbnb in a city for the extra space but still want access to amenities such as a nice pool or fitness center represent another segment of ResortPass’s customers. Another popular use case is cruise passengers who arrive in a city to have access to a property, or to get off a cruise ship early and don’t want the hassle of waiting in an airport.

ResortPass is designed to mimic the hotel’s normal operation flow so that guests feel at ease.

According to Wolf, the “vast majority of ResortPass’s users came across it through word-of-mouth.”

With the new capital, company plans to increase its workforce across all departments including sales, marketing, product, and operations. Presently, it has about 50 employees — 20 of whom are engineers. ResortPass is not profitable at the moment, but Wolf claims that its user growth is reflected by almost all of its business metrics.

The company had previously raised about $11 million, including $9 million in a Series A that was announced in August of 2019. Wolf refused to disclose the exact valuation at which this latest round was raised. He stated that it was “at 2.5x the value of the previous round .”


Via Email, CRV General Partners Saar Gur and CRV General Partner Saar Gur shared that ResortPass’s Series A and seed rounds were led by their firm based on their belief that the company “delivered an unforgettable experience to consumers while adding significant incremental profits for their hotel partners with minimal cost .”

14W’s Ryan Ackell is also naturally bullish. In a written statement, she stated that ResortPass “is pioneering a whole segment of the $1.5 trillion global accommodation industry.” ResortPass aligns the industry with the way people choose to spend their time with more frequent, shorter stays .”


Read More