Kanye West booted out of Skechers headquarters in California

Kanye West booted out of Skechers headquarters in California

Manhattan Beach, Calif. — The rapper formerly known as Kanye West was escorted out of the California-based headquarters of athletic shoemaker Skechers after he showed up unannounced Wednesday, a day after Adidas ended its partnership with the artist following his antisemitic remarks. The Grammy winner, who legally changed the name to Ye, arrived at Skechers corporate headquarters, Manhattan Beach, southwest Los Angeles, “unannounced” and “without invitation,” the company stated.

“Considering Ye was engaged in unauthorized filming, two Skechers executives escorted him and his party from the building after a brief conversation,” according to a company statement.

“Skechers does not consider and has no intention to work with West,” the company stated. “We condemn his recent divisive comments and do not tolerate antisemitism, or any other form hate speech.”

The rapper’s Instagram account, which was suspended for antisemitic remarks, resumed posting Tuesday night. A screen grab of a text message appeared to have been sent by a contact at a prominent law firm. It stated when Ye could resume making new shoes and apparel.

Details couldn’t be verified. Emails sent to representatives for Ye were not immediately returned.

For weeks, Ye made antisemitic remarks in interviews and on social media. A tweet earlier this month stated that Ye would soon be “death con3 on JEWISH people,” a reference to the U.S. defense readiness scale known as DEFCON. His posts led to his suspension from both Twitter and Instagram.

He apologised for the tweet on Monday.

Celebrity Sightings In Los Angeles - October 21, 2022
Kanye West, now known as Ye, is seen on October 21, 2022 in Los Angeles.

Rachpoot / BauerGriffin / GC Images

On Tuesday, sportswear manufacturer Adidas announced that it was ending a partnership with Ye that helped make him a billionaire, saying it doesn’t tolerate antisemitism and hate speech.

The German sneaker giant said it expected the decision to immediately stop production of its Yeezy products to cause a hit to its net income of up to 250 million euros ($246 million).

The company had stuck with Ye through other controversies after he suggested slavery was a choice and called the COVID-19 vaccine the “mark of the beast. “

Other companies also have announced they were cutting ties with Ye, including Foot Locker, Gap, TJ Maxx, JPMorgan Chase bank and Vogue magazine. A documentary by MRC about him was also scrapped.

The Adidas move and other terminated business deals have resulted in his net worth dropping to the point where he’s not a billionaire anymore, according to Forbes.

Once valued at $2 billion, the rapper and designer now has a net worth of about $400 million, Forbes says, with that total comprised of cash, real estate and the value of his music. He also owns 5% in Skims, the brand of shapewear that Kim Kardashian West founded with him.

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