BMW unveils Dee prototype, “the next level of human-machine interaction”
BMW presented a prototype of the i Vision Dee concept vehicle during the keynote address by the automaker CES Wednesday evening. The sedan’s four-door design was presented in a crisp white finish, but it changed to display Dee’s E Ink technology. This will allow car owners 32 different color options for the exterior.
While Dee is a concept car it is emblematic for BMW’s next generation platform Neue Klasse. The company stated that the platform will launch in 2025 with a dynamic sedan as well as a sporty activity vehicle.
The reveal featured a cute video in which Arnold Schwarzenegger reminisced about the relationship people had to their cars in 1980s. Dee, the voice of Digital Emotional Experience, tried to convince the actor/politician the cars of tomorrow are the ultimate companions.
Dee’s voice was used throughout the keynote to personalize and humanize car. BMW stated that Dee is a “digital soul”, a personality with facial expressions and a voice, which BMW attributed to him. It is a moment I confront with hope. After all, if a Terminator can learn the value and importance of human life, then maybe we can, too.
What is BMW trying tell us? Oliver Zipse (BMW’s CEO) called Dee “the next level in human-machine interaction. A concept that cannot simply be dismissed as science fiction because this will inspire our Neue Klasse.”
Automakers have been searching for new ways to use the software to provide a more personal experience for passengers and drivers ever since the “software-defined car” concept was introduced. CES Always a wide variety of examples. It was all about last year. Amazon Fire streaming Coming to vehicles and Integrations with Google HomeIt seems that this year, it will be about In-car gaming. BMW takes it up a notch, positing not only an emotional connection between car and driver, but also a car with its own emotions.
Zipse says that BMW plans to combine software and hardware development to create a seamless digital experience. This idea manifests itself in Dee’s head-up displayThe slider features four levels of interaction that BMW calls “mixed reality”.
Level one contains all the navigation and drive data a driver needs. Level two allows for communication through text messages and phone calls. Level three adds the features of Levels 1 and 2 and augments your windshield’s navigation data, including collision warnings or possible obstacles highlighted. It can also visualize social media.
Level four is “way beyond reality.” But what does that actually mean? Although we aren’t sure, the talking Dee suggested that you could bring all your friends in your car virtually.
She (?) said, “Your friends, your families, even your pets, without one single animal hair, which I absolutely love in an endless virtual universe, which you absolutely love, with no one else on the seat. said. “You can meet, play, talk, love and hate. You can even go on a sightseeing trip together in your car. You’d be amazed at what you can fit in your car in the near future. It’s like driving in your own movie theater. The movie is your life.
This would be possible in a world where windows could be blacked out and the car could drive autonomously.
BMW, like many other automakers, wants to make its cars so seamless and impressive that people start to see them as their ultimate companions. It’s like having a friend, living room, personal assistant, and fashion aid all in the same vehicle. Freaky, isn’t it?
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.