BMW reimagines the head-up display
BMW today revealed its new i Vision Dee concept vehicle, an E Ink-clad four door sedan that can change colors upon request, at CES. You might be wondering why “Dee”? Digital Emotional Experience is its acronym. It’s BMW’s platform to show off its new head-up display. This allows drivers to choose how much augmented reality they want as they drive.
Drivers can choose whether they only want driving-related information, or if they want data from their communication systems, an augmented realities project, or a completely virtual experience with blacked out windows (while driving independently).
This is a concept, and I doubt we’ll ever see people using it. lounge You can play VR racing games in your car, while your chauffeur takes care of the mundane task of driving you to your next meeting. BMW claims that some of this technology will be made into production in its “Neue Klasse” — its next generation platform, which will launch in 2025. This will include a head up display that will take up the entire width of your windscreen.
Continental recently displayed its latest offering. HUD Scenic ViewThe stretches across the entire windscreen, though only as a small strip at bottom. Harman, an automotive technology company, also announced today its new head-up monitor hardware. Although not as futuristic as some, it focuses on larger fields and integrates with driver-assistance and real-time 3D object detection.
BMW had previously spoken about using E Ink to cover its vehicles’ exteriors, but the i Vision Dee brings this to life with a 240-element E Ink exterior that can display 32 colors. E Ink helped develop the technology that allows these display films to be used on curved surfaces. The date when this technology will be available in production models is unknown. VW showcased its technology earlier this week. Light-up paintIt’s only a matter time before we see cars with these chameleon-like abilities on the streets.
“A BMW lives by its unmatched digital performance. BMW i Vision Dee is all about perfect integration of physical and virtual experiences,” Frank Weber, responsible for Development, said. “Whoever can integrate the customer’s digital worlds into the vehicle at every level will be able to master the future of car-building.”
I’m a journalist who specializes in investigative reporting and writing. I have written for the New York Times and other publications.